Digital Marketing & Lead Generation Executive – Medway City Estate/Hybrid

Wards of Kent

The Package:

• Start Date: ASAP
• Salary: £35,000 - £40,000 Depending on Experience
• Location: Medway City Estate with hybrid working (3 days office based and 2 days working from home)
• Hours: Monday to Friday 09:00 - 17:30
• Beneficial: A full driving license and your own car

Benefits: 33 days paid holiday (plus an extra day off for your birthday), pension, life insurance, company rewards and incentives, free on-site parking, employee assistance scheme and paid entry fees for charity events!

We’re Wards of Kent part of Arun Estates, the largest independent estate agency in the Southeast! We value hard work in a fun, engaging environment. With over 90% + satisfaction in our annual employee satisfaction survey, we know how to make work both productive and enjoyable!

The Role

This is not a traditional marketing role focused on brand, likes or social engagement.

Your role will be to generate measurable business results through stronger lead generation, smarter spend, better conversion and improved local visibility. You will work closely with marketing, operations and digital teams to increase valuation opportunities, instructions and market share across our estate agency brands.

You will be analytical, commercially aware and driven by performance.

Lead Generation & Marketing Performance

You will take ownership of marketing performance and instruction generation by:

• Monitoring portal ROI and lead quality
• Analysing valuation lead performance
• Testing and optimising portal spend allocation
• Competitor portal benchmarking
• Monitoring lead follow-through and conversion
• Measuring website ROI and performance
• Tracking and improving Yomdel ROI
• Paid Campaigns

You will plan, launch and optimise campaigns designed to generate instructions and valuations including:

• Google PPC campaigns
• Meta (Facebook & Instagram) campaigns
• Retargeting activity
• Branch-level campaigns
• Leaflet distribution effectiveness
• Valuation generation campaigns
• Prospecting Support

You will support local prospecting activity through:

• Monitoring TwentyCI ROI
• Off-market mailing performance
• Internal mailing campaigns
• MovePal nurturing campaigns
• Area-specific prospecting initiatives
• Website Performance & Conversion

You will improve website lead generation by:

• Monitoring landing page performance
• Improving website conversion rates
• Tracking form completion and drop-off
• Working with developers on A/B testing
• Improving lead journeys and conversion
• SEO & Local Visibility

You will help drive stronger local market presence through:

• Local content plans for branches
• Google Business Profile optimisation
• Area landing pages
• Hyper-local content strategies
• Local SEO improvements
• Innovation & New Opportunities

You will continually test and improve performance by:

• Trialling new lead generation suppliers
• Monitoring platforms such as GetAgent
• Testing AI lead generation tools
• Identifying new opportunities to improve ROI
• How Success Will Be Measured

This role is measured on outcomes, not activity. Your KPIs will include:

• Marketing-attributable instructions
• Website valuation leads
• Cost per instruction
• Website conversion performance
• Lead-to-FMA conversion
• ROI by marketing channel
• Market share growth

About You

You may already work in performance marketing, digital marketing, paid media or lead generation.

You will ideally have experience in:

• Google Ads and Meta advertising
• Analytics and conversion tracking
• Website optimisation and A/B testing
• SEO and local visibility
• ROI reporting and performance analysis
• Using data to improve commercial outcomes

Property experience is helpful, but not essential.

Most importantly, you are commercially minded, analytical and motivated by delivering measurable results.

• Why Join Us?

Marketing in our business is expected to drive growth.

This role offers genuine influence and visibility, with a direct impact on instructions, market share and business performance.

If you enjoy testing, improving and proving what works, we would love to hear from you!

IND5