Content creator apprentice

About The Role

• Salary: National Minimum Wage
• Hours: 35 hours per week
• Contract: 2 year fixed term contract (for duration of apprenticeship)
• Location: MFRS Service Headquarters, Bridle Road, Bootle, L30 4YD

Merseyside Fire and Rescue Service is hiring a Digital Content Creator Apprentice.

The role holder will be responsible for planning and developing content for internal communications and social media, with the aim to maximise audience engagement. The role will involve working in a fast-paced, agile and dynamic environment with colleagues in the Communications and Media Team to support internal and external communications across the entire Service, working across diverse areas such as the Recruitment team, Occupational Health, Culture and Inclusion, Learning and Development, events and prevention activities across Merseyside.

Video, photography and design skills will all be an important part of this role supporting the effective delivery of key safety messages to diverse audiences and the delivery of key internal messages to operational and support staff. This role will enable the development of skills in video/photo capture and editing, design work and social media content creation in a role where no two days are ever the same.

The successful candidate will be expected to complete a Level 3 Content Creator Apprenticeship, delivered through an external training provider.

It is essential that the post holder will be committed to, encourage and promote the values of MFRS.

We are looking for someone who has experience using social media platforms, who is aware of the importance of creating engaging content for different audiences, and has experience creating digital content.

For full job profile and person specification, click the button labelled “Job Description” on the side of the page.

What can we offer you?

• Full flexible working arrangements
• 23 days holiday, plus Bank holidays and 2 additional Extra Statutory days added to the holiday entitlement (annual holiday entitlements will be calculated pro rata)
• Access to free on-site gym
• Free, secure parking
• On-site canteen
• Contributory pension by both the employee and by MFRS
• Excellent Health and Wellbeing services and Employee Assistance Programme

Closing date for applications: midnight Sunday 6th September 2026

**We are expecting a high level of interest in this vacancy. Applications will be reviewed throughout the advertising period and we reserve the right to close the vacancy early once we have received sufficient applications or reached the maximum number of candidates we can reasonably assess. We therefore encourage early applications. The advertised closing date is 6 th September 2026**

Interviews: to be held during mid September 2026.

About Us

Merseyside Fire and Rescue Service (MFRS) is at the forefront of public safety and emergency response, serving the vibrant communities of Merseyside with dedication and professionalism. Our mission is to protect, prevent, and respond—ensuring the safety and well-being of the public, both in times of crisis and through proactive community engagement.

With a proud history and a strong sense of purpose, we operate across a diverse region that includes bustling urban centers, industrial hubs, and serene rural areas. Our highly skilled and committed teams work tirelessly to provide fire and rescue services, enforce fire safety regulations, and deliver critical prevention and education programs.

PENSION CONSIDERATIONS

Annual Allowance

Please note that it is your personal responsibility to check whether by applying/accepting this position it would result in any Annual Allowance implications. A breach in the Annual Allowance threshold could result in a Tax charge. Further information on Annual Allowance can be obtained from the Pensions team, or the Pension Administrator website (Local Pensions Partnership Administration Ltd – website - lppapensions.co.uk, Annual Allowance Information - Annual Allowance)

Lifetime Allowance

Please note that it is your personal responsibility to check whether by applying/accepting this position it would result in any Lifetime Allowance implications. A breach in the Lifetime Allowance threshold will result in a Tax charge. Further information on Lifetime Allowance can be obtained from our Pensions team, or the Pension Administrator website (Local Pensions Partnership Administration Ltd – website - lppapensions.co.uk, Lifetime Allowance Information - Lifetime Allowance)

Merseyside Fire and Rescue Service’s recruitment and selection procedures reflect our commitment to safeguarding and promoting the welfare of Adults, Children and Young People and all staff and volunteers are expected to share this commitment.

Safeguarding

Merseyside Fire and Rescue Service’s recruitment and selection procedures reflect our commitment to safeguarding and promoting the welfare of Adults, Children and Young People and all staff and volunteers are expected to share this commitment.

Please be aware

Applicants who have a live/unspent disciplinary sanction or who are currently working under any capability (performance) related improvement note/plan will not be eligible to apply.