
Key Account Manager - Proactive Sales at AG Hotels Group in London
About the role
This is a hunter role: you will find, win and grow new accounts that bring room nights and revenue into our 20 hotels. Most of your week is spent prospecting – calls, emails, LinkedIn, site visits and client meetings – not waiting for inbound enquiries.You will target corporate, SME, contractor, construction and project crews, government and public sector, sports and events, and travel-management and agency business.
Once won, you will grow each account so it books across more of the portfolio, more often.
Key responsibilities
- New business generation Identify and research target companies and sectors in each hotel's local market, using hotel feeder data, local business parks, planning applications and competitor intelligence.
- Run a structured weekly outbound programme of calls, emails, LinkedIn outreach and face-to-face meetings.
- Convert prospects into contracted accounts: negotiate corporate and project rates, volume agreements and terms within agreed rate strategy.
- Respond to RFPs and tenders, including TMC and agency programmes.Account management and growth Own a portfolio of key accounts and grow their spend across multiple AG hotels.
- Hold regular account reviews covering production, rate, booking channel and service feedback.
- Spot cross-sell opportunities into groups, meetings and events, and hand over qualified group leads to the Groups Sales Manager.
- Protect existing accounts by acting fast on service issues and renewals.
- Pipeline, CRM and reporting Log every activity, lead and contract accurately and on the day.
- Keep a live pipeline with stage, value, expected room nights and close date for every opportunity.
- Update the business-won tracker weekly and report results to the Commercial Director.
- Use PMS data (Rezlynx/Guestline) to check account production against agreed volumes.
- Working with hotels and the commercial team Partner with General Managers to understand each hotel's need periods and target the right business into them.
- Work with Revenue and Reservations to agree rates, set up account codes and make sure bookings convert smoothly.
- Brief Marketing on sector campaigns, sales collateral and case studies.
- Take part in regional sales competitions and the commercial team's weekly targets.
- Market intelligence Track competitor rates, new openings and major local projects or events that drive demand.
- Share market insight with GMs and the commercial team every month.
- Represent AG Hotels at networking events, chambers of commerce and trade shows.Targets and KPIs
- You will be measured on revenue you bring in, backed by a consistent level of sales activity.
- Exact figures are set annually and reviewed quarterly.Pay: Up to £35,000.00 per year
Work Location: In person