Multi-Channel Marketing Apprentice

Social Media

• Plan the monthly organic social media posts for three accounts across:
• Paragon property – LinkedIn (1 post a week)
• My Apartments – LinkedIn / Instagram / Facebook (3 posts a week)
• City Co-Living – Instagram / Facebook / TikTok (4 posts a week)
• Create weekly social media content for three accounts across:
• Paragon property – LinkedIn (1 post a week)
• My Apartments – LinkedIn / Instagram / Facebook (3 posts a week)
• City Co-Living – Instagram / Facebook / TikTok (4 posts a week)
• Schedule, post, and monitor content performance using Sprout Social
• Community management - respond to comments, messages, and mentions
• Monitor engagement metrics to inform future content.
• Conduct competitor analysis to identify opportunities.
• Collaborate with internal teams to align social content with focus areas & campaigns
• Stay up to date with platform updates, algorithm changes, and social trends, adjusting strategy accordingly
• Track and report on organic social performance.

Content creation

• Apartment dressing, ensuring dressings are rotated, maintained, and kept up to date
• Assisting on video / photo shoots
• Capture engaging on-site and lifestyle content in Manchester and Newcastle

(occasional travel to Newcastle required)

• Use editing software like Canva and CapCut to create engaging social media content
• Create all written and visual content for organic social media
• Update office window displays monthly, reflecting current availability and campaigns
• Design new window displays every 3 months
• Develop creative concepts and content calendars for digital noticeboards on site at

CCL and Westpoint

• Produce and schedule a mix of content, including:
• Business updates (opening hours, resident or tenant information)
• Community and lifestyle content (key dates, city events, local activities)
• Design digital noticeboards using Canva

Property listings

• Create property listings in line with current availability
• Update and optimise 5 x property listings every day to ensure listings look fresh and

show on first page

• Design creative for carousel campaigns and write copy to support property marketing

initiatives

• Attend monthly review meetings with the Marketing Manager and Rightmove Account

Manager to assess performance

• Research and outreach to new property portals that align with business goals

Operational support

• Raising POs for the marketing team in-line with the budget and liasing with accounts
• Attending weekly marketing and lettings meetings, taking / sharing minutes
• Ensuring leads are added to the CRM system in the correct format
• Creation of weekly marketing report
• Proofing assets ahead of sign off and distribution

Multi Channel Marketer Training

During this advanced apprenticeship, you will learn a vast range of knowledge, skills and behaviours, covering topics such as:

• Brand management
• Content creation, SEO and utilising AI
• Online and offline marketing, including Google Ads certification

You will undertake the ground-breaking Professional Apprenticeships Multi Channel Marketer Level 3 qualification. Professional Apprenticeships are an Ofsted Outstanding rated provider, and also hold the title of Bristol and Bath Apprenticeship Training Provider of the Year for 2021.

The training is delivered using a hybrid model and can be delivered fully remotely if needed. You will have monthly 1-2-1s with your assigned tutor, along with monthly group sessions, where one topic will be covered in detail, and you will have the opportunity to meet and work with all the other apprentices on the course.

The programme is designed to mould you into a high-level, all-rounded digital marketer. You will learn in detail about:

• Principles of Marketing
• Social media
• Brand management
• Creating content
• Evaluating and reviewing campaigns
• Paid media (PPC) and much more

These modules are designed to jump-start your career and make you stand out in an increasingly competitive field, boosting your future earning potential.

Progression

This is an incredible opportunity to join the business at a time of growth and really make the role your own. This employer is looking for someone who, if successful, will progress on to a permanent role in the marketing department and really drive the function forward.

Culture & Benefits

During your apprenticeship, you’ll be working for a friendly, supportive employer who value their team above all else. This is an incredibly exciting time to join the team and become an integral part of their growth. You can look forward to first-class support, a friendly and relaxed atmosphere and team events.

INDM

Pay: £19,500.00 per year

Work Location: In person