Marketing & Comms

Dealing with AI Generated Content in Marketing

Ismail Ng · 30 Jul 2026

We have been noticing a surge in AI generated content being used by our marketing team, which I am both impressed and worried about, as an employer I do not want to compromise on the quality of our content, but as an employee I see the efficiency it brings. Recently we had an incident where an AI generated social media post went live without proper review, and it did not align with our brand voice, which caused some frustration. I am struggling to find the right balance between using AI to streamline our content creation and ensuring that our brand's tone and quality are maintained. How do you manage the use of AI generated content in your marketing strategy without losing control over the quality and tone of your brand's voice?

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5 replies

Iris Long · 30 Jul 2026

I tried using a hybrid approach where our writers would create the first draft and then pass it to an AI tool like WordLift to refine it, but we found that the AI would often change the tone in ways that didn't quite fit our brand, so we're still experimenting with different workflows.

Ruth Sawyer · 30 Jul 2026

Same territory for us. I tried using a tool called WordLift to review AI generated content before it goes live, but it didn't really work out for us, the feedback was too vague. We're now thinking of having a dedicated person review all AI generated posts, even if it slows down the process a bit, maybe using something like Hootsuite to streamline the workflow.

Dominic Miller · 30 Jul 2026

I've found that implementing a simple two-step review process, where AI-generated content is first checked by a junior team member and then signed off by a senior team member, helps catch any tone or quality issues before they go live, we use a tool like Grammarly to also help with this process.

Leah Freeman · 30 Jul 2026

I recently signed off on a budget that didn't account for sufficient human review of AI-generated content and it's come back to bite us.

Sadie Hunt · 30 Jul 2026

Given that 75% of our customer interactions happen on social media, I'm concerned about the potential copyright issues that could arise from using AI-generated content, particularly if we're using tools like Adobe Sensei to create visuals. We cannot afford to have our brand associated with plagiarism or copyright infringement, so I think we need to take a closer look at the licensing terms of these AI tools, such as Google's Imagen, to ensure we're not exposing ourselves to unnecessary risks.