Sales & Business Development

Copilot Compliance's Getting Real

Darcie McGowan · 13 Sep 2026

Sales directors in London tell me their reps still paste prospect notes, pricing logic and client emails into AI copilots to build sequences, while EU AI Act general-purpose model obligations kick in on 2 August. The frustrating bit's that legal hasn't signed off the data flows yet, so opportunities stall and reps start using personal accounts after lunch. How're UK sales leaders rolling out AI copilots this summer without risking client data, and how should B2B teams position AI governance as a trust signal?

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2 replies

Karen Ford · 13 Sep 2026

We rolled out Microsoft 365 Copilot in our sales team this June, set up strict data loss prevention rules and got legal sign off before the 2 August deadline, and it’s already cutting our sequence build time in half. What’s the biggest hurdle you’ve hit with the EU AI Act compliance so far?

Camila Dixon · 13 Sep 2026

I wouldn’t wait for perfect sign off.

I’d pilot one approved workflow, like CRM-only account research, then sell governance to reps as revenue protection, not legal theatre.