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Marketing & Comms

Ofcom ad labels turn UK creator campaigns into a compliance gauntlet

Deborah Harris · 9 Sep 2026

Ofcom's clearer ad-labelling rules have turned July creator campaigns into a minefield, because each platform seems to read the sponsored-content badge differently. We're losing afternoons reconciling influencer contracts, disclosure copy, and agency sign-off while sales still wants the posts live by Thursday. What's your workaround when legal wants unmistakable disclosure and creators say the label kills the content?
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1 reply

Albert Grant · 9 Sep 2026

We tried feeding the influencer copy into OneTrust's compliance checker and it kept flagging every line as a breach. Turns out the tool doesn’t understand the nuances of each platform’s badge, so we still end up rewriting everything manually.

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