Amazon video ad format forcing UK marketers into production crunch

Amazon rolled out its new Sponsored Brands video ad format this month, requiring 15‑second auto‑play videos for every campaign in the UK. Our agency's creative team suddenly faces a backlog, because the in‑platform editor doesn't let us add subtitles or brand‑specific colour palettes without a pricey upgrade. We've got tight budgets and a handful of video editors, so we're scrambling to keep up without sacrificing brand standards. How are you balancing the rush for video assets with quality control, and have you managed to get any flexibility or discounts from Amazon on the production add‑on?

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