Senior Content Designer (SEO)

Job summary

We are looking for an experienced Content Designer who is passionate about user-centred design and wants to help improve the safety of buildings and protect residents across the country. As a senior practitioner, you will lead the design and continuous improvement of content for the Building Safety Regulator (BSR), ensuring it meets user needs while supporting organisational priorities. You will shape content strategy across complex services and guidance, using evidence, user research and data to make informed decisions and improve outcomes for users.

You will work as part of multidisciplinary teams alongside service designers, interaction designers, user researchers, policy colleagues, communications professionals and subject matter experts to create accessible, inclusive and consistent content published on GOV.UK. You'll build strong relationships across BSR, influence decision-making, and champion content design best practice to improve the quality of our digital services. As a senior member of the content design team, you will provide leadership within the profession by mentoring colleagues, assuring quality, and helping to develop content design capability across the organisation.

Part time working hours are available for this role. We can accept part time applicants who can commit to working a minimum of 30 hours per week.

Job description

The Building Safety Regulator (BSR) became an Arm's Length Body (ALB) of Ministry for Housing, Communities, and Local Government (MHCLG) on 1st June 2026.

The BSR is a Non-crown, Non-Departmental Public Body (NDPB), and as such its employees are Public Servants, rather than Civil Servants.

All employees will have access to:

• The Civil Service Pension Scheme.
• Civil Service Jobs and the ability to apply for roles advertised Across Government.
• The entitlement to compensation being calculated in line with the Civil Service Compensation Scheme.

Existing Civil Servants transferring into BSR will have their continuity of Service recognised for the purposes of sick pay and annual leave entitlement. However, if they later move to another Civil Service department, continuity of service may not automatically be recognised by the receiving department.

This would be subject to that department’s own policies and arrangements.

Key Responsibilities

As a Senior Content Designer, you will:

• Lead the end-to-end design, testing and continuous improvement of content for complex services and guidance, ensuring it meets user needs and organisational objectives.
• Use user research, analytics, performance data and other evidence to make informed content decisions, evaluate impact and identify opportunities for improvement.
• Build trusted relationships with stakeholders, influencing decisions and challenging constructively to advocate for user-centred content and services.
• Work collaboratively within multidisciplinary teams to shape user journeys, solve complex content problems and ensure content supports effective service delivery.
• Champion content design best practice by providing quality assurance, leading content critiques, mentoring colleagues and helping develop capability across the organisation
• Develop and maintain accessible, inclusive and consistent content that complies with standards, accessibility legislation and content governance principles

Person specification

Essential Skills and Criteria

You will have:

• Experience of designing and improving user-centred content for digital products or services, working within multidisciplinary teams and using agile ways of working
• Experience of using user research, analytics and other evidence to make content decisions, measure performance and continuously improve outcomes for users
• Proven ability to simplify complex policy, legislation or technical information into clear, accessible and actionable content for a range of audiences
• Experience influencing senior stakeholders, building collaborative relationships and confidently challenging assumptions to achieve better outcomes for users
• Experience coaching, mentoring or supporting content designers and promoting high standards through content critiques, quality assurance and communities of practice
• Knowledge of accessibility, inclusive design and content standards, with experience applying these to create high-quality digital content and services

Hybrid Working

At BSR, we are proud to be able to offer our people the opportunity to work in a hybrid way which combines working from home and the office. This is a voluntary, non-contractual arrangement, and your allocated office will be your contractual place of work.

There will be a requirement to travel to the office for various activities, e.g., collaborative working, supporting and training colleagues. If hybrid working is suitable for you and your role, you will be expected to attend the office, or other business-related site, for 60% of your working week. The arrangements will be determined primarily by business need, but personal circumstances and other relevant circumstances will also be taken into account.

Therefore, we would encourage candidates to consider if the commute from home to the office is a feasible distance to travel before making an application. Please note that if you are successful, hybrid working will be discussed prior to taking up the post.

Travel

This role requires occasional travel to our Bootle office for team meetings.

Behaviours

We'll assess you against these behaviours during the selection process:

• Leadership
• Making Effective Decisions
• Communicating and Influencing

Benefits

Alongside your salary of £47,686, Building Safety Regulator contributes

£13,814 towards you being a member of the Civil Service Defined Benefit Pension scheme.

Find out what benefits a Civil Service Pension provides (opens in a new window).

We invest in our people with;

• Competitive rates of pay
• Access to the highly competitive Civil Service Pension Scheme to which we contribute 28.97% far more than in the private sector
• Family friendly policies and working hours to help balance your home life and career
• Carer friendly policies to help create a supportive working culture
• 185 hours annual holiday increasing to 222 hours after 5 years' qualifying service, plus public holidays
• Parental leave benefits
• As a member of BSR you will gain access to a wide range of fantastic benefits that you can take advantage of such as the Cycle to Work Scheme, E-Gift Cards, and Vouchers via our partner EdenRed.

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window) , and will assess your Behaviours and Experience.

Application Information

As part of your application, you will be invited to complete an anonymised CV which should include your career history, experience, and qualifications.

Please ensure you tailor your CV to match the Essential Skills and Criteria as listed within the advert .

You will also be asked to complete an anonymised Personal Statement, of no more than 750 words which demonstrates how you meet the Essential Skills and Criteria of the job advert.

Sift Information

The sift is due to take place the week commencing 14th September 2026 . You will be assessed on your CV and Personal Statement.

Interview Information

Interviews will take place date/during week commencing 28th September 2026 when you will be assessed against the behaviours detailed within the job advert.

Sponsorship

This role is not open to application from those who will require sponsorship under the points-based system. Should you apply for this role and require sponsorship your application will be rejected, and any provisional offers of employment will be withdrawn.

Further Information

Please note that a Reserve List will be held for the period of up to 12 months. There is no guarantee you will be offered a role from our reserve lists, so if you see a vacancy on Civil Service Jobs that you are interested in, we recommend you apply. 

BSR reserve the right to conduct additional checks, including Google and social media checks, when recruiting candidates into a role within BSR. These checks will be carried out in line with the Civil Service Commission Principles and, if used all candidates will be subject to these additional checks.

From 23rd June 2025, if you are successful at interview, as part of your pre-employment checks, HSE’s Recruitment Team are required to check your details against the Internal Fraud Hub (IFH), using your personal details – name, NINO, and date of birth. If you are included on the database, you will be refused employment . If you believe that there has been an error in the inclusion of your data and wish to make an appeal, please contact the CO email box internal.fraud@cabinetoffice.gov.uk.

Details of the types of internal fraud/dishonesty covered by this process are defined by the Cabinet Office and can be found here Internal Fraud Register privacy notice - GOV.UK

It is the candidate’s responsibility to ensure they are aware of the terms and conditions they will adopt should they be successful in their application. For a summary of BSR terms and conditions, please see the attached BSR Terms and Conditions document.

Progression through pay ranges is subject to annual pay awards as permitted within annual pay remit guidance and negotiations with Trade Unions.

BSR is proud to be a part of the Disability Confidence Scheme (DCS). As a Disability Confident employer, we positively welcome applications from disabled people. We are committed to making workplace adjustments to ensure anyone can participate in the recruitment and selection process.

If, during the application or interview process, you require any assistance due to a disability or a medical condition, please contact us at the email address below to discuss how we can support you. For example, if you have a disability, and you need an application form in an alternative format or you would like to know more about our recruitment process, please contact: hr.resourcing-team@hse.gov.uk o r

If successful in securing your role, BSR can provide suitable workplace adjustments to support you throughout your career with BSR.

Any move to BSR from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility here.

Please note, if you are a current civil servant and you are currently undergoing any of the following formal actions your application will not be progressed any further; Formal discipline action, any formal action regarding attendance, poor performance or any restriction of duties as a result of disciplinary action.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a basic (or equivalent) criminal record check.

People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right t