Digital Content Producer

Job summary

If you’re interested in making a difference to people’s lives, the Treasury can offer you an exciting opportunity to influence decision making that affects the whole of the UK. Working at the heart of government, we collaborate across government to promote responsible public spending and drive strong and sustainable economic growth.

Our work ranges from protecting customers through the regulation of the financial sector, helping to reduce carbon emissions and creating a greener economy, to promoting British trade around the world and supporting people across the country on jobs, growth and more.

We are part of the Darlington Economic Campus , a cross-government hub bringing people together to tackle key national issues while working closer to the communities we serve.

Job description

We are seeking a versatile Digital Content Producer to bring digital expertise to the Treasury ministerial team, helping communicate economic policy effectively to the public.

Reporting to the Head of Channels, you will work closely with the Head of Content and production team (videographer, photographer, designer) to create engaging videos, photos and social media content that aligns with HM Treasury's digital strategy. You'll advise on digital best practice, identify creative content opportunities, and use hands-on production skills to deliver high-quality content that meets departmental standards.

You'll be comfortable drafting copy one moment and picking up a camera the next, always grounded in what works digitally. You'll also provide flexible support to the wider digital team during major campaigns and fiscal events.

This is an ideal opportunity for someone who thrives in a fast-paced environment and wants to play a direct role in communicating economic policy at the heart of government.

Key Responsibilities

• Work with the Treasury ministerial team to identify creative content opportunities that explain economic policy in engaging, accessible ways
• Advise ministers and their offices on effective content formats, digital best practice and what resonates with audiences
• Collaborate daily with the videographer, photographer and designer on content production, maintaining quality and consistency
• Shoot simple videos and photos at Treasury events, ministerial visits and policy announcements
• Edit video content and draft social media copy for ministerial and departmental channels
• Work with the Head of Channels to deliver engaging content for HM Treasury's official social media accounts
• Translate complex policy information into clear content grounded in audience insight and what works digitally
• Support the development of creative content formats including graphics, short-form video and multimedia assets
• Ensure all content meets departmental quality standards, aligns with HM Treasury's digital strategy and complies with propriety requirements
• Provide production support to the content team during busy periods, including editing and asset management
• Support the GOV.UK publishing team with document preparation and formatting when needed
• Maintain HM Treasury's digital asset library
• Work flexibly across the digital team, particularly during major campaigns and fiscal events such as Budgets and Spending Reviews

Essential Skills and Experience

• Strong understanding of digital best practice with evidence of creating effective content across video, photography and social media platforms
• Comfortable picking up a camera and creating visual content, with basic video editing skills or willingness to learn quickly
• Excellent written communication skills with ability to translate complex policy information into clear, engaging digital content
• Confidence to advise senior stakeholders on digital content, providing constructive recommendations grounded in what works for audiences
• Proven ability to work flexibly across different tasks and respond quickly to changing priorities while maintaining professional boundaries
• Meticulous approach to quality control with ability to maintain high standards and ensure content aligns with departmental strategy
• Natural team player who works effectively across the digital team and wider communications function
• Understanding of the political and policy environment, with good judgement about sensitive content and propriety requirements

Desirable Skills

• Experience working in government communications or a similarly regulated environment
• Familiarity with GOV.UK publishing standards and accessibility requirements for online publications

If you would like to speak to the hiring manager informally prior to the closing date, please contact Joanna.Tobbell@hmtreasury.gov.uk

Visa sponsorship is not available for this role.

Person specification

Application Stage

Application Form

Applications should consist of a CV including your employment history, and a 250-word statement demonstrating evidence of each of the below shortlisting criteria. Your CV and employment history won’t be scored. It’s used to give context to your application and support discussions at interview.

The panel will review applications and invite those that best demonstrate evidence of the shortlisting criteria below for interview. Please keep this in mind when writing your application.

Please note that only applications submitted through Civil Service Jobs will be accepted.

• Experience: D escribe a time when you planned and produced digital content (video, photo, social post) that helped people understand something complex.
• Communicating and Influencing : D escribe a time when you advised a senior colleague or client on the best digital approach.
• Delivering at Pace : D escribe a time when you delivered high-quality content to a tight deadline with changing priorities.
• Working Together : D escribe a time when you worked with a mixed team (e.g. press, policy, or similar) to deliver digital content.

The lead criterion is: Experience

If we receive a high volume of applications, we’ll first sift using the lead criterion only. Those meeting the minimum score will then be assessed against all remaining criteria.

Interview Stage

If you are successful at the application stage, you will be invited to interview where you will be assessed against the following criteria:

• Experience
• Behaviours:
• Communicating and Influencing
• Delivering at Pace
• Making Effective Decisions

Interview Task / Presentation

Prior to your interview, we will contact you about a task / presentation that the panel would like you to deliver as part of the assessment. Further details will be communicated to you nearer the time.

Behaviours

We'll assess you against these behaviours during the selection process:

• Communicating and Influencing
• Delivering at Pace
• Working Together
• Making Effective Decisions

We only ask for evidence of these behaviours on your application form:

• Communicating and Influencing
• Delivering at Pace
• Working Together

Benefits

Alongside your salary of £39,130, HM Treasury contributes

£11,335 towards you being a member of the Civil Service Defined Benefit Pension scheme.

Find out what benefits a Civil Service Pension provides (opens in a new window).

• Generous Annual Leave - 25 days (rising to 30 after 5 years), plus public holidays and the King’s birthday.
• Outstanding Pension Scheme - Defined Benefit pension with employer contributions of 28.97%
• Parental Leave Packages - Including 6 months’ occupational pay for maternity/adoption, shared parental leave options.
• Flexible & Hybrid Working - Options include part-time, job-share, compressed hours, flexitime, and hybrid working (where business needs allow).
• Advance Schemes & Discounts - Rental deposit, cycle-to-work, SmartTech, season ticket loans, and access to HM Treasury’s benefits portal for a wide range of discount codes.

You can review HM Treasury’s full offer here .

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window) , and will assess your Behaviours and Experience.

Candidate Guidance

Please review the candidate guidance for an overview of the Success Profiles and STAR approach, along with top tips for applications and interviews.

Recruitment Timeline

• Closing date: Wednesday 9th September 2026
• Shortlisting: From 10th September 2026
• Interviews: w/c 21st September 2026

This timeline is indicative and may be subject to change. We will inform you if there is a substantial change to the recruitment timeline.

If your contact details change at any time during the selection process, please ensure you update your Civil Service Jobs Profile.

Reserve Lists

You will be placed on a reserve list if your application is successful, but we cannot offer you a role immediately. Where more than one location has been advertised, candidates will be posted in merit order by location. You will be asked to provide your location preference on your application form. Please note that a place on the reserve list does not guarantee an offer.

If you are offered a role in your first preferred location and you decline the offer or are unable to take up the post within a reasonable timeframe, you will be removed from the reserve list, other than in exceptional circumstances.

Those on the reserve list may also be approached for similar roles at a lower grade. If you are offered a role at a lower grade and choose to decline, you can remain on the reserve list.

Internal Fraud Database Check

Candidates cannot apply to roles in the Civil Service if the application is made within a 5-year period following a dismissal for carrying out internal fraud against government.

Successful candidates will be subject to a check on the Internal Fraud Database. This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This also applies to those who resign or otherwise leave before being dismissed for fraud or dishonesty offences had their employment continued. Any applicant’s details held on the database will be refused employment.

National Security Vetting

Everyone working with government assets must complete Baseline Personnel Security Standard (BPSS) checks. Additionally, successful candidates will be subject to National Security Vetting. The level of security vetting required for this role is Security Check (SC) .

To allow for meaningful checks to be carried out, applicants will need to have lived in the UK for at least 3 out of the past 5 years . You will be asked to provide residency information within your application form, and eligibility for national security vetting will be checked once the advert closing date has passed. In certain circumstances, for example if you have been working abroad on a government posting, a lack of residency would not be a bar to security clearance however the Department will need to consider eligibility on a case-by-case basis once the advert closing date has passed.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a basic (or equivalent) criminal record check.

Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window) .

See our vetting charter (opens