Marketing Team Lead

• Details
• Reference number
• 475808
• Salary
• £57,515
• National Minimum Salary: £57,515; London Minimum Salary: £62,034
• A Civil Service Pension with an employer contribution of 28.97%

GBP

• Job grade
• Grade 7
• Contract type
• Permanent
• Business area
• Group Communications
• Type of role
• Communications / Marketing
• Working pattern
• Flexible working, Full-time, Job share, Part-time
• Number of jobs available
• 1
• Contents

• Location
• About the job
• Benefits
• Things you need to know
• Apply and further information

Location

Birmingham, Leeds, London

About the job

Job summary

Can you deliver impactful marketing campaigns that drive behaviour change across multiple channels?

Have you used insight and evaluation to shape strategy and improve campaign performance?

Do you build strong stakeholder relationships, lead teams effectively, and communicate with confidence?

If so, we’d love to hear from you!

Joining our department comes with many benefits, including:

• Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here
• 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave), plus 8 bank holidays a privilege day for the King’s birthday
• Flexible working options where we encourage a great work-life balance.

Read more in the Benefits section below!

Find out more about what it's like working at DFT.

Job description

Join the Department for Transport’s award-winning Communications Directorate as a Marketing Team Leader. Working on high-profile campaigns including THINK! Road Safety and Clean Energy initiatives, you’ll lead a talented team to deliver innovative, audience-focused marketing that drives behaviour change. Supporting the Head of Marketing, you’ll combine strategic thinking, strong leadership and communications expertise to develop impactful campaigns across paid and low-cost channels, helping to shape departmental priorities and make a real difference to people’s lives.

Your responsibilities will include, but aren’t limited to:

• Develop overarching strategies for the department’s behaviour change communications based on insight and evaluation;
• Develop paid marketing campaigns and deliver them in a timely manner, within budget and in close collaboration with policy colleagues, stakeholders, and communication agencies;
• Compile, distil and interpret evidence from a wide range of sources to inform campaign activity, including commissioning research and working with complex data sources and Government statisticians;
• Ensure all campaigns are measured effectively, striving for a clear ROI, with activity refined based on insight and evidence;
• Brief and procure external agencies as appropriate, manage suppliers, agencies and contracts effectively ensuring accountability and continuous improvement;
• Review, provide challenge and input to DFT Professional Assurance cases for Cabinet Office advertising spend controls;
• Horizon scanning, including close working with policy and other teams across communications, to understand and plan for upcoming priorities, ensuring buy in and support where required from teams across the department;
• Provide professional communications advice to Ministers, special advisers, senior policy officials and communication colleagues;
• Oversee and steer delivery of campaign activity across owned and earned channels including organic social activity, campaign websites and stakeholder engagement;
• Build and develop skills and capability in the team and flex resource to meet emerging demands;
• Build strong relationships with relevant internal and external stakeholders to support campaign delivery;
• Manage the marketing budgets in line with departmental financial processes keeping value for money front of mind at all times; present at external and internal events and meetings, including to senior leadership and Ministers, and represent the department at external meetings and on external working groups;
• Manage Parliamentary Questions, Freedom of Information requests and media queries to time;
• Line manage giving appropriate support and advice in line with departmental obligations and guidance.

Great line management is important to us as an organisation, and we will equip and support line managers to develop the skills they need. We aim to empower line managers to create teams where people can flourish and deliver excellent outcomes for the public.

For further information on the role, please read the role profile. Please note that the role profile is for information purposes only - whilst all elements are relevant to the role, they may not all be assessed during the recruitment process. This job advert will detail exactly what will be assessed during the recruitment process.

Person specification

You will be required to provide evidence that you hold any essential qualifications/licenses at some point during the recruitment process. If you cannot provide evidence, your application will be withdrawn.

Required Experience:

To be successful in this role you will need to have the following experience:

• A strong track record in Marketing with a proven ability to deliver innovative and evidence-based behaviour change campaigns across the full marketing mix, including paid-for advertising, PR, partnerships, influencers, owned and earned.
• Solid strategic thinking to inform campaign planning and development, with the ability to see the bigger picture and factor into decision making.
• Strong understanding and experience of applying different evaluation methods to measure impact and optimise campaign performance.
• Experience of building and maintaining relationships with a range of internal and external stakeholders.
• Leading effective teams across locations, being flexible to emerging priorities and demonstrating a willingness to get involved when required.
• Communicating clearly and concisely.
• Experience of using behavioural insights to provide strategic advice to ministers and policy colleagues on campaigns.
• Experience and robust knowledge of the industry, media and wider communication and marketing landscape to deliver innovative campaign strategies and provide recommendations to ministers and policy colleagues.
• Experience in assessing the impact of campaigns across a range of measures including output, out take, outcome and return on investment and identifying recommendations for future campaigns.

Additional Information

Working hours, office attendance and travel requirements

Full time roles consist of 37 hours per week.

Whilst we welcome applications from those looking to work with us on a part time basis, there is a business requirement for the successful candidate to be able to work at least 30 hours per week.

This role is suitable for hybrid working, which is a non-contractual arrangement where a combination of workplace and home-based working can be accommodated subject to business requirements.

The expectation at present is a minimum of 60% of your working time a month will be spent at either your designated workplace (one of the locations cited in the advert) or, when required for business reasons, in another office/work location/visiting stakeholders. Your designated workplace will be your contractual place of work. There may be occasions where you are required to attend above the minimum expectation.

Occasional travel to other offices will be required, which may involve overnight stays.

If you have a question about hybrid working, part time/job share hours, flexible working, travelling for work, or require a reasonable adjustment, please contact the Vacancy Holder during the recruitment process to avoid possible disappointment later in the process should your working arrangements not be compatible with the requirements of the role (see below for contact details).

Visa Sponsorship

DfTc does not offer Visa Sponsorship for this role.

Behaviours

We'll assess you against these behaviours during the selection process:

• Leadership
• Seeing the Big Picture

Benefits

Alongside your salary of £57,515, Department for Transport contributes £16,662 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides .

Being part of our brilliant Civil Service means you will have access to a wide range of fantastic benefits:

• Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here
• 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave).
• 8 Bank Holidays plus an additional Privilege Day to mark the King’s birthday.
• Access to the staff discount portal.
• Excellent career development opportunities and the potential to undertake professional qualifications relevant to your role paid for by the department, such as CIPD, Prince2, apprenticeships, etc.
• Joining a diverse and inclusive workforce with a range of staff communities to support all our colleagues.
• 24-hour Employee Assistance Programme providing free confidential help and advice for staff.
• Flexible working options where we encourage a great work-life balance.

Find out more about the benefits of working at DfT and its agencies .

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles , and will assess your Behaviours and Experience.

How to apply:

Our selection process ensures a comprehensive assessment of each applicant's qualifications, skills, and potential fit within our organisation.

The selection process for this role will be:

Stage 1: Sift of CV and Personal Statement

Stage 2: Interview

You must be successful at each stage to progress to the next stage.

Stage 1: Sift

At sift, you will be assessed against the following Success Profile elements:

Experience – you will be asked to provide a CV (unlimited wordcount) and personal statement (1000 wordcount). Please provide evidence of your Experience of the following:

• Experience of leading a team across locations, inspiring and building capability to deliver quality outputs.
• Delivering evidence-based behaviour change campaigns across the full channel mix.
• Experience of delivering creative and innovative solutions to marketing problems.
• Experience of building and maintaining relationships with a range of internal and external stakeholders, including working with external marketing agencies to deliver effective campaigns.

The sift will take place week commencing 7th September 2026.

Stage 2: Interview

At interview stage, you will be assessed against the following Success Profile elements:

• Behaviours – Leadership and Seeing the Big Picture
• Experience

You will also be required to create and deliver a presentation to assess Experience . Guidance will be provided if you are invited to interview.

The interviews will take place week commencing 14th September 2026.

This interview will be conducted online via Microsoft Teams. Further details will be provided to you should you be selected for interview.

You can find out more about our hiring process, how to apply, and application and interview guidance on our careers site .

Please note that we will try to meet the dates set out in the advert. There may be occasions when these dates will change

Further information on the selection process

We will also hold a 12-month reserve list for this role, which may lead to potential opportunities beyond the role you applied for. You can read more about our reserve lists here

During your application, you should indicate which location(s) you wish to be considered for and, if successful, you will be placed on an individual list of candidates for each location. Candidates will be held on that list and drawn from it in merit order. We advise you to carefully consider which locations you wish to be considered for. If you decline an offer for a location you have expressed a preference in or have expressed an interest in more than one location and accept an offer, you will be withdrawn from any lists you may be held on. We may also offer candidates a location that they have not expressed a preference for where we have the requirement to do so but this will again be done on the basis of your place in the overall merit order and, in this event, you will not be removed from the list if you decline.

Reasonable Adjustments

As a Disability Confident Leader employer, we are committed to ensuring that the recruitment process is fair, accessible and allows all candidates to perform at their best. If a person with a visible or non-visible disability is substantially disadvantaged, we have a duty to make reasonable changes to our processes.

Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need during the recruitment process. For instance, you may need wheelchair access at an interview, or if you’re deaf, a Language Service Professional.

If you need a reasonable adjustment so that you can complete your application, you should contact Government Recruitment Service via dftrecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs.

Document Accessibility

This job advert contains links to the DfT Careers website. Our website provides useful guidance and information that can support you during the application process. If you are experiencing accessibility problems with any attachments on this advert or the information on our website, please contact the email address in the 'Contact point for applicants' section.

Further Information

For more information about how we hire, and for useful tips on submitting your application for this role, visit the How We Hire page of our DfT Careers website. You can find detailed information about the recruitment process and what to expect when applying for a role.

Pre-employment Checking

If your application is successful but you have been dismissed from the Civil Service, your application could be removed at the pre-employment checking stage depending on the nature of the dismissal.

Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment. A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5-year period following a dismissal for carrying out internal fraud against government.

All current employees of accredited non-departmental public bodies (NDPBs) will be required to undergo a Social Media Check. A Social Media Check is a review of your publicly available online activity, typically across platforms like LinkedIn, Facebook, X (formerly Twitter), Instagram, and others. The purpose is to identify any public posts or content that could raise concerns for employers, such as:

• Hate speech or discriminatory behaviour
• Threats or acts of violence
• Illegal activity or substance misuse
• Sexually explicit material
• Extremist views or affiliations

Importantly, this check does not involve hacking into your accounts or accessing private messages. It only considers content you have chosen to make public. Employers use this kind of screening to help ensure their workplace remains safe, inclusive, and aligned with company values. It’s not about judging your personality or lifestyle - it’s about checking for potential red flags that might affect the role or company culture. If you have questions or concerns about the social media check, we would be happy to explain in more detail what’s being looked at and how your data is handled securely and fairly.

For further information on National Security Vetting please visit the Demystifying Vetting website.

Feedback

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a basic (or equivalent) criminal record check.

Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check .

See our vetting charter .

People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles .

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil Service Diversity and Inclusion Strategy .

Apply and further information

This vacancy is part of the Great Place to Work for Veterans initiative.

The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : Anna Hastie
• Email : anna.hastie@dft.gov.uk

Recruitment team

• Email : dftrecruitment.grs@cabinetoffice.gov.uk

Further information

If you feel your application has not been treated in accordance with the Recruitment Principles and you wish to make a complaint, in the first instance, you should contact Government Recruitment Services via email: dftrecruitment.grs@cabinetoffice.gov.uk

If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission: Visit the Civil Service Commission website Here